Things You Must Know About Summer Marketing Meltdown
by Juliette Stapleton | Jul 15, 2019
July is probably the worst month for marketers EVER! They do not tell you that, but secretly they all admit it behind the scenes.
Have you noticed that you have not been 100%? Have you started something but failed to stick to it 100%? Or have you done everything it takes, but all you are hearing is the sound of crickets on your offers or promotional posts?
You are not alone!
Here are the activities I suggest you re-focus for the summer season, when all your leads seem to be on holidays and do not want to commit to any of your offers:
Build AWARENESS around your brand!
- What exactly you do for your clients
- Who your ideal client is
- Problems you help people solve etc.
- Talk about your values.
- Talk about what are NOT your values.
Grow Your Facebook Group
Use an invite to join your group as a Call To Action in all your personal posts. Start getting more active inside your group.
Create at least two posts that are focused on engagement (gamification, self-promotional content). These can be asking people to share something like:
- Tell them to share their Facebook page, any other social media platform link or their website (good, if you target entrepreneurs)
their activity of the day (like a Lazy Sunday etc.)
- Ask them to take a selfie or better a view from their window
- Ask them to share a photo of their pet
- Agree or Disagree posts — see the Academy trainings
The idea is to create a post where even quiet members would be happy to share. This boosts the engagement and more group members see your posts.
Grow Your Email List
Leveraging on growing your group, you can ask for an email address as people are joining your group in exchange for a valuable freebie.
You can do a series of live video trainings on your business page promoting your freebie, then run watch parties on your personal profile, invite all potential prospects you have in your network. (Oh yes, you should be segmenting anyone who shows any interest in what you do into friends lists and have their names in a spreadsheet somewhere for tracking!)
You can reach out to other Facebook group owners that you know and friendly with, offering to host a free masterclass promoting your freebie at the end.
Don’t forget to look after your email list properly! These days any email marketing software will have an option to automate a welcome email after they opt in to your list to get their freebie and make sure you invite them to join your group in the emails they receive and/or on the Thank you page.
If you are not upselling anything on the thank you page after they opted in, why not redirect them to join your group immediately?
Plan your strategy for the rest of the year
As you grow your visibility and your businesses, you will of course need to get some level of clarity on
- WHAT are you trying to create in your life,
- WHAT you are offering and in what way you deliver your services — you need to focus on the style of delivery that brings best results and that you will enjoy, so you ARE building your dream life and not killing yourself trying to do something that does not offer you what you want to achieve
- WHO exactly do you want to attract
- HOW what you offer will fit into that ideal clients’ needs and what needs adjusting.
(remember every offer has it’s own perfect client)
Based on that you should have a plan of action for at least 90 days ahead and your goals for the year. Yes, it is not a natural thing for a lot of soul-based entrepreneurs to plan ahead, but it is a vital part of running a BUSINESS and being visible without overwhelm. Click here to grab my 70 Social Media Content Ideas for Personal Branding.
IF YOU HAVE NO CLARITY — use this time now to build your brand awareness as describes at the start — but still plan your monthly themes, your weekly content ahead. The more people know of your brand, the better it will be when you are clear and have something to launch.
IF YOU HAVE NO CLARITY BUT WANT TO TRY SELLING SOMETHING — do it! It is through taking action we start seeing what is working and what is not working. Do not get disheartened if you see no ales, use this opportunity to connect to people who were active in your launch and ask them why they did not buy. That could be a super valuable feedback for you to tweak and try again.
This is a very “birds eye” strategy for the quiet summer time, some parts may not apply, and it is ok. I just want to inspire you to learn to navigate the quiet times in client attraction to turn them into your best times for brand awareness and audience growth!
What are you up to this July???